OBJECTIVE/
To design a new logo and packaging for 36 colored pencils for the brand
To design a new logo and packaging for 36 colored pencils for the brand
Spectrum. We were to identify and appeal to new target audiences. In addition
to the visual style, we had to consider the structure of the package and make it functional and practical.
to the visual style, we had to consider the structure of the package and make it functional and practical.
APPROACH /
I identified my target audience as 8 to 10–year–old children who like to draw and apply colors. I came up with a structure so that children could easily take out and put the colored pencils back even when they got shorter. The logo was made with an illustration of Spectrum colors radiating from a pencil point.
I identified my target audience as 8 to 10–year–old children who like to draw and apply colors. I came up with a structure so that children could easily take out and put the colored pencils back even when they got shorter. The logo was made with an illustration of Spectrum colors radiating from a pencil point.
