OBJECTIVE /
Choose a dead, dying, or defunct brand and breathe new life into it. Based on the core meaning of the brand soul, reposition and expand it. Design a series of products, services, or events within the theme of the new identity system.
Choose a dead, dying, or defunct brand and breathe new life into it. Based on the core meaning of the brand soul, reposition and expand it. Design a series of products, services, or events within the theme of the new identity system.
APPROACH /
The brand Ideal was famous for producing toys for children in the 1960s and 1970s. I kept the energetic and playful spirit and expanded it to overall services, infusing play and learning with inspiration and allowing children to have joyful experiences. I created a playful visual system and used five colors to differentiate services. I used the light bulb as the main visual concept to bring back the joyful moment of play that Ideal represented in the past.
The brand Ideal was famous for producing toys for children in the 1960s and 1970s. I kept the energetic and playful spirit and expanded it to overall services, infusing play and learning with inspiration and allowing children to have joyful experiences. I created a playful visual system and used five colors to differentiate services. I used the light bulb as the main visual concept to bring back the joyful moment of play that Ideal represented in the past.
