OBJECTIVE /
Design an annual report for a publicly owned business. The annual report should work with the brand’s current identity and branding guidelines.Come up with a concept and develop it into a visual system to be carried out throughout the book’s text, photo style and info graphics.
Design an annual report for a publicly owned business. The annual report should work with the brand’s current identity and branding guidelines.Come up with a concept and develop it into a visual system to be carried out throughout the book’s text, photo style and info graphics.
APPROACH /
The Jane Goodall Institute is an international nonprofit that empowers people to make a difference for all living things. To manifest the soul of the organization, the design direction is simple, joyful and enthusiastic. The color palette is friendly and harmonious, enhancing the institute’s hopeful personality. Colors are used to differentiate chapters. The type settings were designed to strictly follow grids, which reflects the down to earth spirit of the institute. The color stripes show how the institute closely interacts with nature and promotes peaceful coexistence with the animal world.
The Jane Goodall Institute is an international nonprofit that empowers people to make a difference for all living things. To manifest the soul of the organization, the design direction is simple, joyful and enthusiastic. The color palette is friendly and harmonious, enhancing the institute’s hopeful personality. Colors are used to differentiate chapters. The type settings were designed to strictly follow grids, which reflects the down to earth spirit of the institute. The color stripes show how the institute closely interacts with nature and promotes peaceful coexistence with the animal world.
